What makes you click add to cart—a polished brand campaign or a trusted influencer’s honest review?

Influencer marketing is leading the way, bridging the gap between brands and consumers in a way tr...

Calling all language learners! Your favorite green owl has entered the social sphere and isn’t just revolutionizing the language of virality – it's teaching brands how to go viral.

With over 800 mill...

 The National Football League isn’t just all about touchdowns and tailgates—it’s all about the marketing! But let's get real, not everything is perfect in the land of NFL marketing. There’s a hidden p...

 While the quality of a film may speak for itself when watched, the marketing speaks for a movie before anyone has seen it. A movie’s marketing campaign is not only meant to sell a movie but to convin...

How to get PR boxes is one of the most common questions for aspiring influencers and content creators.

Who doesn’t love free stuff, especially when it comes in a beautifully curated PR box? 

If you’...

As the New Year unfolds, many twenty-somethings are preparing for life after graduation this spring. This transition can feel overwhelming, with the final weeks of college often feeling bittersweet.

Digital marketing side hustles are an excellent way for anyone to make extra cash or for entry-level marketers to expand their portfolios and gain valuable experience.

Whether you're just starting o...

Some people are naturally more analytical, while others are more creative.

For women in marketing, it is important to know which type you feel you fall into more and choose the right career path, an...

Maurice Roucel once said, “Your fragrance is your message, your scented slogan”. 

Founded in 2006 by Ben Gorham, European-based luxury brand Byredo has become widely popular in the recent modern day ...

TikTok Shop is a free online marketplace inside of the TikTok app.

TikTok Shop is rapidly expanding the e-commerce experience, providing third-party sellers, including creators and businesses, with ...

A travel content creator is an individual who crafts captivating and educational travel material, encompassing photographs, videos, and written works, tailored for dissemination on social media platfo...

It almost seems like no matter what Taylor Swift does, money follows effortlessly. This remarkable phenomenon is so pervasive that it deserves its own term: Taylor Swift Capitalism.

Taylor Swift Cap...