How to Get PR Boxes: The Ultimate Guide to Attracting Top Brands

How to get PR boxes is one of the most common questions for aspiring influencers and content creators.

Who doesn’t love free stuff, especially when it comes in a beautifully curated PR box? 

If you’ve ever wondered how to get PR boxes from top brands, you’re not alone. 

The good news? You don’t need a million followers or a blue checkmark to land a spot on those coveted PR lists. You just need a little strategy, some passion, and a plan.

Ready to make your PR box dreams a reality? Let’s dive into 10 tips for how to get PR boxes!

Create Content That Stands Out

How to get PR boxes is influenced by your first impression. First impressions matter, especially online. 

Your social media or blog is like your portfolio, and it needs to stand out. 

Share high-quality photos, engaging captions, and authentic stories that resonate with your audience. Whether you’re into beauty, fitness, or lifestyle, show brands why you’re worth their attention and why they should send you their products. 

Pro tip: Use apps like Lightroom , VSCO or Tezza to edit your photos and give your feed a cohesive look to match your aesthetic.

You may also want to use a ring light to get the perfect lighting for your content!

Choose Your Niche

If you’re wondering how to get PR boxes, the answer is focusing on what you’re passionate about. Brands love creators who are experts in their field. 

Are you obsessed with skincare? A foodie? A fashion guru? Pick a niche and own it.

Why it works: When you’re specific, brands know exactly how their products fit into your content.

How to get PR boxes that you want depends on your niche and what products will fit you as a creator. Make content that highlights your favorite products and tag those brands in your posts to get noticed. 

Make yourself seen on your favorite brand’s radar to get on those PR lists. 

Don't be basic! Get into detail on why you love their products and how it has improved your routines and daily life. 

How to get PR boxes? Say things like “I’ve been using your moisturizer for weeks, and it’s a game-changer. I can’t live without this product!” or “This shampoo has changed my life!

Engage With Brands Online

Wondering how to get PR boxes from brands you love? Engage with them online. 

Let's say it together: brands notice the people who notice them!

Follow your favorite brands on social media (instagram, TikTok, Facebook, X, Pinterest),  engage with their posts, and tag them in your content. It’s one of the simplest ways to get on their radar.

If you are passionate about fitness, talk about your favorite brands or use their products in your content. If you show brands that you love them, they will show you some love back. 

Tag Brands in Your Content

Again, if you love a product, share it! And here’s how…

Post about it on your social media and tag the brand. Use their hashtags and geotags to maximize your reach. 

Wondering how to find their hashtags? Go to their social media pages and look at what they caption their posts. 

Brands often repost UGC (user-generated content), and it’s a great way to show them you’re already a fan.

Show excitement about their new product launches or your top reasons why you love their products. 

If you are into skincare, share why you love a specific brand's product, the ingredients you love and how it has changed your skin for the better. 

Tip: Make sure your post is aesthetically pleasing and aligns with the brand’s vibe. You can also find this on the brand’s social accounts.

Consider using specific color combos or props that align with that brand. 

 
Pitch Yourself

When it comes to how to get PR boxes, don’t just wait around—ask for them! 

Reach out to brands via email or direct message. Introduce yourself, share why you love their products, and explain how you can provide value. Be polite, professional, and keep it short.

Example: “Hi [Brand Name], I’m [Your Name], a content creator specializing in [niche]. I love your [specific product] and would be thrilled to feature it on my platform. Here’s a link to my profile: [insert link]. Let me know if you’d like to collaborate!”

Showing confidence and advocating for yourself goes a long way. 

Top brands are always looking for ways to promote their products and love sending them to people who will be positive advocates. 

 
Join Influencer Platforms

If you’re serious about receiving PR boxes, create an account on influencer marketing platforms like Aspire, Influenster, or Cohley. 

These platforms connect creators with brands looking for partnerships, and many offer opportunities to receive free products in exchange for honest reviews.

This is also a great way to get PR Boxes and post reviews for your followers and other brands to see. The brands you review just might want to send you more of their products!

Pro tip: Keep your profile updated and showcase your best content.

Pin your best posts at the top of your profile page to make it easier for your followers and brands to see. 

 
Collaborate With Smaller Brands

Not all PR boxes come from big-name companies. Smaller brands are often more willing to work with up-and-coming creators.These partnerships can be a stepping stone to bigger opportunities.

Why it matters: Everyone starts somewhere, and smaller collaborations can still have a huge impact.

This will not only help you get great products, it will also help smaller companies get the recognition they deserve. 

 
Make Yourself Easy to Contact

Want to know how to get PR boxes? Make it easy for brands to reach you! 

Many creators forget how important it is to have clear contact information visible on your profile. Add a clear email address to your bio or create a “work with me” page on your blog or website. The easier you are to contact, the more opportunities you’ll receive.

Pro tip: Use a professional email address, like [email protected], to keep things polished.

Additionally, check your messages often to ensure you don't miss an opportunity. 




Stay Consistent and Show Up

Wondering how to get PR boxes? Stay consistent! 

Consistency is the key to success. 

Building relationships with brands takes time, but consistency is your best friend.

Post regularly, interact with your audience, and keep showing up. The more consistent you are, the more likely brands are to take notice. Find opportunities to create content and keep posting, even if it isn’t perfect. 

Create a community online that gets your followers and brands engaged with your content. 

Remember: Overnight success is rare, but persistence pays off.

 
Be Authentic and Honest

At the end of the day, brands want to work with creators who genuinely love their products. 

If you’re wondering how to get PR boxes, the answer lies in being yourself.

Authenticity builds trust, both with your audience and with brands.

Bonus tip: Only promote products you truly believe in. Your followers will appreciate your honesty, and brands will respect your integrity, and so will your favorite brands!

✍️ Written by Arianna Peters