Walking onto campus for the first time can be intimidating. As a freshman, there are so many unknowns. Everyone seems nervous, uncomfortable, and out of place, except for the “It Girl”. 

There’s alwa...

Winter weather can be unpredictable, and few things are more uncomfortable than stepping outside and instantly feeling the cold cut through every layer.

Even in warm states, occasional cold snaps ca...

A lot of people confuse PR vs. marketing; their purposes can often seem interchangeable. Yet, while they work hand in hand and their own success relies on the other, their goals, audiences, and strate...

If you work in marketing or you are trying to get into the industry, you have probably felt this at least once:

“Everyone else is more creative than I am.”

“I should be further by now.”

“I don’t th...

If your For You Page has convinced you to buy anything lately… congrats, you’ve experienced UGC marketing. It is the reason people trust TikTok reviews more than celebrity endorsements, and why brands...

The world of sports media has undergone a significant transformation, largely due to the rise of women who have challenged stereotypes, redefined representation, and opened doors for future generation...

The fitness industry is growing. More people are reflecting on their health, looking for ways to stay active, and searching online for the best gyms, studios, and workout clothing. 

Just type “yoga c...

Whether it was a cleanser promising to clear your skin, running shoes that swore to help cut your mile time, or detergent that assured it would get out that pesky stain; marketing used to be about wha...

The Devil Wears Prada, Sex and the City, and Gossip Girl are just a few iconic screenings that showcase the craziness that is the fashion industry, and have fashionistas questioning “ what are the dif...

Picture yourself entering an interview feeling calm, prepared, and eager to share your skills with your future employer. Dressed in business casual, offering a firm handshake, and providing authentic ...

Does it feel like everywhere you turn, brands are bringing back '90s or 2000s pop culture? This is known as nostalgia marketing, and it's one of the most powerful forms of marketing. If you're unfamil...

Okay, let’s get real for a second: marketing to women isn’t what it used to be. Ditch the pastel everything and those overly filtered “perfect life” Instagram ads, it’s Gen Z’s world now, and they can...