Creative vs Analytical Girly: Women In Marketing, What Type Are You?

Some people are naturally more analytical, while others are more creative.

For women in marketing, it is important to know which type you feel you fall into more and choose the right career path, and find a job that's a good fit for your skills and interests.

It's essential to recognize the diverse roles that women in marketing can take on. Marketing encompasses a wide range of creative and analytical opportunities, and understanding where you fit within these areas is key to finding your ideal path.

Before diving into your marketing journey, consider these important questions to help determine whether you lean more toward a creative or analytical marketing role.

Many women in marketing would agree that these two aspects often intersect, making it important to keep this in mind as you explore different opportunities. By understanding these roles, you can choose the best marketing path that aligns with your skills and passions, setting you up for success in the industry.

1. Do you have the gift of gab?
2. Do you prefer to work behind the scenes?
3. Can you bring a story to life?
4. Are you good with numbers?
5. Do you love matcha over coffee?
6. Do you question everything?
7. Are you known as a social butterfly?
8. Do you order the same coffee every morning?
9. Do you like to design/decorate?
10. Can you identify patterns easily?

If you said yes to more odd numbers than even numbers you're probably a creative girly at heart. Vice Versa if you said yes to more even numbers then you're probably an analytical girly at heart.

Now that doesn’t mean you can't be the other if you genuinely have an interest in the other you might just have to work a little hard.

Women in marketing wear many hats and you can take the opportunity and work with a global firm or agency to get experience in both to see which one you prefer to do.

Now that you know where you sit on the scope we included a list of roles based on if you're a creative or analytical marketing girly!

To My Creative Marketing Girlies

If you're a creative marketing girly, you have a natural talent for crafting ideas that grab attention and inspire action. As a woman in marketing, you excel at storytelling, whether it's through words, visuals, or campaigns.

Your creativity shines through in brainstorming innovative ideas, writing compelling copy, or designing striking graphics. These roles provide women in marketing with fantastic opportunities to showcase their creative skills and make a significant impact in the industry.

Whether you’re leading a campaign or developing a brand’s voice, creative roles offer women in marketing the chance to stand out and bring their artistic vision to life.

Creative Marketing Roles

Social Media Manager: As a social media manager, you are in charge of monitoring all social media channels, creating content, and interacting with followers.

You would analyze engagement data, identify trends in customer interactions, and develop strategies to increase brand awareness and engagement to build community online. 

Content Marketing: Content marketers create and distribute valuable and relevant content to attract and engage target audiences. They develop content strategies to help increase brand awareness, build trust, and drive traffic.

You would produce various forms of content such as blog posts, videos, infographics, and more. Being able to repurpose content will be highly valued in this role.

Public Relations: Public relations professionals manage the reputation and communication of a brand or organization. They develop and implement PR campaigns, handle media relations, and create compelling narratives to build and maintain a positive brand image.

You would be responsible for creating and editing press releases, and media alerts, monitoring media coverage, and developing media lists; while managing and updating social media platforms, ensuring consistent messaging and brand representation

Brand Marketing Manager: Brand marketing managers develop and execute strategies to build and promote a brand's identity and overall voice.

They monitor competitors and identify opportunities to differentiate the brand. Plan and execute marketing campaigns to promote the brand and its products/services and more.

Leading and collaborating with various marketing teams and agencies to ensure brand consistency.

Analyze campaign performance and make data-driven decisions to optimize brand efforts.

Influencer Marketing: Influencer marketers collaborate with social media influencers and content creators to promote products or services.

They Identify potential influencers whose audience aligns with the brand's target market. Coordinating content creation, reviewing content for brand alignment, and providing guidelines.

Contacting and negotiating partnerships with influencers and content creators. Building and maintaining relationships with influencers and managing contracts.

To My Analytical Marketing Girlies

If you're an analytical marketing girly, you're naturally data-driven and thrive on using numbers and statistics to inform your decisions.

As a woman in marketing, you excel at analyzing large datasets, identifying trends, and uncovering insights that can optimize marketing campaigns. You might enjoy working with tools like Google Analytics, Excel, and A/B testing platforms to measure performance and drive results.

These analytical roles offer women in marketing the perfect opportunity to leverage their strengths in data analysis and contribute to a company’s growth through informed, results-oriented strategies. Whether you’re optimizing campaigns or refining strategies, analytical positions give women in marketing the chance to make a measurable impact.

Analytical Marketing Roles

Marketing Research Analyst: Marketing research analysts gather and analyze data to provide insights into market trends, consumer preferences, and competitive landscapes.

They gather market data, competitor information, and customer feedback. Create reports and presentations to communicate research findings to stakeholders.

Analyze data to identify market trends, consumer behavior, and opportunities. Predict future market trends and help the team make informed decisions.

SEO/Email Marketer: SEO/email marketers optimize websites and email campaigns to improve search engine rankings and maximize conversions.

They Optimize website content and structure for search engines. Research and select relevant keywords for SEO optimization. Designing and creating email marketing campaigns.

A/B testing to test different email subject lines, content, and designs to improve open and click-through rates.

Paid Ads Specialist: Paid ads specialists manage and optimize online advertising campaigns across platforms like Google Ads, Facebook Ads, or LinkedIn Ads.

They create and launch paid advertising campaigns on multiple platforms. Allocate ad budgets effectively and monitor spending.

Write compelling ad copy and create visually appealing ad creatives. Research and select keywords for paid search campaigns. Monitor ad performance and adjust campaigns for better ROI.

Marketing Strategist: Marketing strategists develop comprehensive marketing plans and strategies to achieve business goals. They create and refine marketing strategies aligned with overall business goals.

Work with various marketing teams to implement strategies effectively. Set and track key performance indicators (KPIs) to measure the success of marketing strategies.

Continuously evaluate and adjust strategies based on results.

Product Development Manager: Product development managers oversee the entire lifecycle of a product, from ideation to launch. They conduct market research to identify customer needs and preferences. Work with engineering, design, and marketing teams to develop and launch products.

Define product strategies, features, and roadmaps. Plan and execute product launches, including marketing strategies and sales support.

Whether you're a creative marketing girly or an analytical one, women in marketing have a wide variety of career opportunities that align with their unique skills, interests, and goals.

Many women in marketing may find that they enjoy a blend of creative and analytical tasks, while others may prefer to specialize in one area.

When searching for a marketing job, it’s essential for women in marketing to thoroughly research the responsibilities and requirements of each role to ensure it’s a good fit. Ultimately, the key to success is finding a position that aligns with your passion and strengths, so you can thrive in your marketing career.

✍️ Written by Elizabeth Santa Cruz