The beauty industry has always focused on more than just looking good on the outside – it’s about feeling good on the inside as well.

One way the industry is evolving is through initiatives like the Rare Impact Fund, which is dedicated to supporting mental health awareness and well-being.

As mental health becomes an increasingly important topic in the beauty world, many brands, including those backed by the Rare Impact Fund, are taking meaningful steps to provide support and raise awareness.

The Rare Impact Fund is helping to break the stigma surrounding mental health by funding programs that prioritize emotional well-being, ensuring that everyone feels supported in their beauty journey. With the Rare Impact Fund leading the charge, the beauty industry is setting a powerful example for how brands can use their influence to support mental health initiatives.

One of the most remarkable initiatives is the Rare Beauty Impact Fund, founded by Selena Gomez in 2020. 

The fund has provided grants to organizations that focus on mental health, funded research into treatments and medications, raised awareness of mental health issues, and provided resources for those in need.

In this blog post, we will explore how the Rare Beauty Impact Fund has had a positive impact on mental health awareness in the beauty industry but also how this has contributed to Rare Beauty’s Brand Marketing Strategy. 

What is the Rare Beauty Impact Fund

The Rare Impact Fund, established by Rare Beauty, has made a significant positive impact on the beauty community by providing essential support and resources for individuals facing mental health challenges.

Through its commitment to donate 1% of all sales to the Rare Impact Fund, Rare Beauty has helped fund vital mental health resources, making it easier for individuals to access the help and treatment they need.

The Rare Impact Fund also supports research into mental health treatments, furthering its mission to improve mental health awareness and support systems. By prioritizing mental health through the Rare Impact Fund, Rare Beauty is setting a powerful example of how beauty brands can make a meaningful difference in people's lives.

Offering a Free 24/7 Text-Support Service for those in crisis, they also fully support other organizations such as The Trevor Project - the world’s largest suicide prevention organization for LGBTQ youth, the National Suicide Prevention Lifeline, and even the United for Global Mental Health.

The fund has raised awareness about mental health issues through campaigns such as #MentalHealth101, which has helped to spread the message that mental health is a lifelong journey and those experienceing a mental health crisis, have resources available with trained professionals ready to support them. 

The Rare Beauty Impact Fund has also provided grants to organizations like Mental Health America and jack.org, a Canadian-based charity program that trains and empowers young leaders to make revolutionary impacts in mental health. 

How Much has the Rare Beauty Impact Fund Raised

Selena Gomez has always been passionate about making a positive difference in the world and advocating for mental health. 

Since its launch in 2020, the Rare Beauty Impact Fund has raised an impressive amount of money to help those suffering from mental health issues find support and resources. 

In just 2021, they announced in their yearly Social Impact Report that the Fund has awarded over $1.2 million in grants, gathered over 68,000 signatures, and shared mental health content with their community of over 3 million individuals - all through their launch of #MentalHealth101 campaign in honor of Mental Health Awareness Month. 

By providing grants, funding research, raising awareness, and providing resources, the Rare Beauty Impact Fund has been successful in making a positive impact on mental health awareness.

The money raised through the fund has helped to make the beauty community a more welcoming and supportive environment for those with mental health issues. 

They are consistently activating the community by leading industry-wide efforts to prioritize mental health not only in the workplace but also in the beauty industry. 

Working with the National Alliance on Mental Illness, with the goal of certifying their company as “StigmaFree” and creating a “culture of openness and acceptance about [their] overall well-being,” they have reached over 13.1 million individuals with 83,132 engagements, and a total of 3 million campaign audiences (Social Impact Report 2021). 

How has this contributed to Rare Beauty's Brand Marketing Strategy?

The launch of this fund has had a positive effect on Rare Beauty's Brand Marketing Strategy as it has had a tremendous impact on the marketing of Rare Beauty products.

The fund has helped bring awareness to the unique and special ways in which Rare Beauty products can enhance people’s lives. 

Through its various initiatives, they have helped to create a market for Rare Beauty products, allowing customers to experience the joy of discovering something new and different.

This includes their Rare Impact exclusive launch of the — Lip Soufflé Matte Lip Cream in Kindness — selling out in just 8 days with 100% of its proceeds going towards the Rare Impact Fund. 

With this, they were also able to kick off the launch of their Rare Acts of Kindness campaign which allowed Rare Beauty’s community to share their own personal stories and experiences with their mental health journey. 

This has helped to bring Rare Beauty products to the forefront of social media conversations, allowing customers to see and experience these products in a new and exciting way.

They are dedicated to continuing its mission of helping to spread the word about Rare Reauty products and create a thriving market for them. 

As awareness and appreciation for Rare Beauty products continue to grow, the Rare Impact Fund will remain a key player in the beauty industry.

The Rare Impact Fund is dedicated to making a lasting impact by supporting mental health initiatives, ensuring that customers not only benefit from Rare Beauty products but also have access to valuable resources for mental well-being.

With its ongoing commitment to funding mental health programs and research, the Rare Impact Fund helps ensure the long-term positive influence of Rare Beauty on both the beauty industry and the communities it serves.

The Rare Impact Fund’s efforts are essential to maintaining the brand’s legacy of making a meaningful difference in people’s lives, both inside and out.

✍️ Written by Samantha Herradura