Formula 1 isn’t just burning rubber on the track.

It’s blazing trails in the world of marketing! Once just a motorsport for die-hard fans, F1 shifted gears and became a global sensation.

With clev...

Since Rare Beauty was launched in September of 2020 by Actor and Popstar Selena Gomez, it has continuously had consumers eager for their products. Locking all eyes on Selena Gomez and her new endeavor...

Inclusive beauty has become a driving force in reshaping beauty standards in recent years, with brands increasingly embracing diversity in all its forms.

As Generation Z pushes for greater representa...

Let’s be real—fitness marketing isn’t always as exciting as brands think it is.

There’s only so many times we can watch someone sprint on a treadmill, chug a protein shake, or lift weights in slow m...

Makeup marketing has become a  massive part of today’s pop culture, and it’s all because of our favorite Influencers. You know who I’m talking about—think of a beauty influencer you follow on TikTok, ...

Small business owner wear sooooo many hats.

They’re the  CEO, Customer Service, Social Media Manager, Photographer and so much more. Kudos to them for doing it all! We love to see a go-getter! 

If ...

What happened to Coach?

One minute Coach was the pinnacle of affordable luxury, sported on the arms of some of the hottest stars in the early 2000s, to falling from fashion grace and losing the edge...

If there is one advert never to skip while watching a YouTube video, it’s an ELF advert! The E.l.f marketing department has mastered the art of advertising their products to the point where you would ...

When you think of Gap branding a series of words may come to mind: classic, denim and…old?

Due to Gap being a long standing brand, developing in the constantly changing space of fashion can cause br...

Is the beauty industry still about the products, or is it just as much about the personalities behind the brands?

The beauty industry is constantly changing, with new trends and players reshaping the...

If you were to look up unhinged in the dictionary, you'll find the definition to be duolingo marketing.

From countless memes to quirky social media antics Duolingo has entered the chat when it comes...

We’ve all seen celebrities quaking at the Alo gym. Honestly, we all do feel some jealousy about not being able to work out with them.

What if we were to tell you this was all part of an Alo Yoga mar...