What happened to Coach?

One minute Coach was the pinnacle of affordable luxury, sported on the arms of some of the hottest stars in the early 2000s, to falling from fashion grace and losing the edge...

If there is one advert never to skip while watching a YouTube video, it’s an ELF advert! The E.l.f marketing department has mastered the art of advertising their products to the point where you would ...

When you think of Gap branding a series of words may come to mind: classic, denim and…old?

Due to Gap being a long standing brand, developing in the constantly changing space of fashion can cause br...

Is the beauty industry still about the products, or is it just as much about the personalities behind the brands?

The beauty industry is constantly changing, with new trends and players reshaping the...

If you were to look up unhinged in the dictionary, you'll find the definition to be duolingo marketing.

From countless memes to quirky social media antics Duolingo has entered the chat when it comes...

We’ve all seen celebrities quaking at the Alo gym. Honestly, we all do feel some jealousy about not being able to work out with them.

What if we were to tell you this was all part of an Alo Yoga mar...

Podcasts are a great way to hear from experts in your industry, when looking for new knowledge or tips, podcasts are a great place to look! Whether You’re New to Marketing or an Established Marketing ...

When Mike Cessario created Liquid Death in 2018, he never could have predicted the huge amount of success that his brand would have.

Liquid Death became popular due to its edgy branding and unique a...

Are you struggling to break into the marketing industry because you lack experience? If you’re wondering how to get marketing experience when you have none, you're not alone. Many aspiring marketers f...

Work smarter, not harder by enhancing your marketing efforts with free marketing software that truly delivers! Why burden yourself with expensive marketing software when you can access powerful tools ...

Building a successful audience on Instagram can feel overwhelming, especially for beginners aiming to grow their business or personal brand.

Establishing an engaged following takes time and dedica...

Have you ever wondered how Glossier became such a staple for the girlies?

It’s no secret that Glossier has revolutionized the beauty industry and for good reasons.

Glossier marketing found their s...