7 Tips On How to Use Neuromarketing To Skyrocket Your Business

marketing Nov 05, 2024

Small business owner wear sooooo many hats.

They’re the CEO, Customer Service, Social Media Manager, Photographer and so much more. Kudos to them for doing it all! We love to see a go-getter!

If you’re reading this, you’re likely searching for ways to enhance your marketing strategies, and lucky for you, we’re about to reveal a powerful tool: how to use neuromarketing.

Apple VS. Samsung

If you’re an Apple user, you’re likely attached to the idea that it’s the best. You wouldn’t want to be the ugly green bubble in a group chat, and of course, “the camera is better.” But many consumers can’t actually share facts on which is superior.

The real difference? Emotion.

The emotional connection Apple creates with its customers is next level.

This is where neuromarketing comes in—it's the secret recipe behind making people feel something for your brand. So, how do you create that same emotional reaction in your customers?

What is Neuromarketing?

Before diving into how to use neuromarketing, let’s start with a simple definition. Neuromarketing is the application of neuroscience to marketing,where marketers study consumers' brain responses to advertisements, products, or branding.

The goal is to understand how the brain makes decisions and uses emotional and subconscious reactions to improve the effectiveness of marketing strategies.

Neuromarketing Techniques

Let’s go over some advanced neuromarketing techniques before diving into how you can use them as a small business owner:

fMRI (functional magnetic resonance imaging): Measures brain activity by detecting changes in blood flow.
EEG (electroencephalogram): Tracks brain waves to understand how consumers emotionally react.
Eye-tracking: Analyzes where consumers look and how long they focus, showing what catches their attention.
Biometrics: Tracks physiological responses, like heart rate or skin temperature, to assess emotional engagement.
Facial Coding: Monitors facial expressions to gauge emotional reactions in real time.

Now how to use neuromarketing, without these advanced tools? Here are seven ways to apply neuromarketing without breaking the bank.

Color Psychology

Whether it’s your branding or the colors you use in your social media posts, color can make a lasting impression.

Take Barbie’s iconic hot pink, for example—it screams femininity, youth, fun, and a bit of nostalgia.

So, how do you use neuromarketing through color? Think about what you want your brand to evoke. Do you want to inspire trust and reliability? Go for blue tones. Want to get customers excited or create a sense of urgency? Red is your color.

Your color choices can shape how your brand is perceived, so be intentional with them.

Font Selection

Now that you know what colors would be best for your brand, the font is just as important. Some are easier to see, read, and more appealing to the eye.

For example script fonts appeal to emotion and relatability great for adding warmth or elegance. Fonts that would elicit this are Great Vibes, Pacifico, Lobster, Dancing Script.

These fonts tap into emotions and give a sense of personality, which can make quotes more memorable, especially for emotional or motivational content.

How to use neuromarketing with fonts? Simple: pick a font that aligns with your brand’s personality.

A playful or whimsical brand might use a more casual script, while a serious, professional brand might opt for something clean and straightforward.

The right font can make your message stick in your audience's mind.

Engage the 5 Senses

Another powerful neuromarketing tactic is sensory marketing—engaging as many of your customer’s senses as possible. While this might sound challenging in the digital space, it can still be done!

Physical stores can use sight, sound, touch, smell, and even taste to create a memorable experience for customers.

For instance, movie theaters pump the smell of popcorn to trigger purchases. You can apply similar strategies depending on your business.

The Price Is Right

$19.99 or $20.00? There’s a penny difference yet one is more appealing. This is called charm pricing or odd pricing.

This age-old tactic works because consumers tend to focus on the first number they see, so $19.99 feels significantly cheaper than $20.00.

How to use neuromarketing to adjust your pricing? Here are some key tactics:

Anchoring: Showing an expensive item next to a mid-range product to make the mid-range product seem like a better deal.

The Decoy Effect: Offering three options: Small ($2), Medium ($5), and Large ($7). The “medium” is included to make the “large” look like a better deal.

Price Bundling: Bundling products together, such as selling an iPad, pen, and case for $150, which is cheaper than buying each item separately.
Price Relativity: Showing a more expensive product next to a similar but lower-priced one like a $500 jacket next to a $100 jacket.

Create FOMO (Fear of Missing Out)

It's human nature to want to be apart and no one wants to be left out. Creating scarcity as a brand allows you to capitalize on consumers' fear of not having the latest. Product drops are a great example of this.

Numerous brands set a date and time for a new release, & fans wait up all night to ensure they get one of the few items available.

So, how to use neuromarketing to create FOMO for your business?

Try limited-time offers, waitlists, pre-order campaigns, or seasonal product releases. These tactics create urgency and push consumers to act fast before they miss out.

Less is More

When you offer too many options, it can overwhelm your customers, leading to what’s known as “decision fatigue.” Instead of making a choice, they freeze up. To avoid this, streamline your offerings.

How to use neuromarketing to simplify?

Narrow down your products or services to make it easier for your customers to decide. A more focused selection will guide them toward quicker decisions and a more positive shopping experience.

Create Repetition

Repetition reinforces memory and builds brand recognition. Regularly reminding your audience of your value keeps your business in the forefront of their mind.

Whether it’s through social media, email campaigns, or in-store experiences, regularly reminding your audience of your value keeps your business top of mind.

Wrapping Up

Now that you have a better understanding of how to use neuromarketing, it’s time to apply these strategies.

Whether it’s tweaking your color scheme, engaging the senses, or using pricing psychology to your advantage, these techniques can help you tap into your customers’ emotions, logic, and create a lasting connection.

Remember, it’s not just about selling a product—it’s about creating a memorable experience that keeps customers coming back.

By learning how to use neuromarketing effectively, you’re positioning your business for growth, success, and deeper customer loyalty. You’ve got this!