New Era Of De-Influencing: 5 Products That Are Not Worth Your Money lifestyle marketing

Do you ever find yourself caught in a never-ending cycle of Instagram posts, losing track of time as hours slip away, or getting sucked into the captivating world of TikTok, where five minutes easily ...

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What is Beauty Marketing and Which are The Best Beauty Marketing Jobs marketing

If you're a beauty enthusiast and have ever considered turning your passion into a career in the digital marketing world, especially in beauty marketing, this blog is for you.

Beauty marketing is a v...

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Love is Blind Reunion: Did Netflix’s social media team do enough? marketing

Whether you're rooting for Marshall or supporting Irina, you know the intense mix of frustration and anticipation that fans of Netflix's Love is Blind experienced this past Sunday night.

While the dr...

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Listen Up: 5 Female-Led Digital Marketing Podcasts You Can't Miss! marketing

Let’s be honest: you’re interested in digital marketing and looking for podcasts to listen to, but finding quality content can be a challenge.

Don’t worry, we've got you covered! While there are plen...

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Influencer Events & How They Work: The Best Hidden Secrets behind the Scenes marketing

We know you have seen them. Wish you were at them. These fabulous, over the top influencer events have us in awe all over social media.

Influencer Events have become the newest marketing tactic for b...

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Power Play: Brands Are Using Pop Culture Marketing to Connect Effectively with Consumers marketing

Pop culture marketing has become a powerful force in shaping both brands and culture in today’s digital world. As more aspects of our lives shift online, brands are increasingly influencing our identi...

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The Genius Jacquemus Marketing that Took Over Social Media And Our Hearts marketing


Imagine a tiny handbag perched next to a freshly baked baguette or a runway surrounded by fields of lavender. This is the whimsical world of Jacquemus. How has a relatively young brand managed to capt...

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5 Ways Sephora Marketing Inspires the Extraordinary #womenempowerment marketing

Sephora has always been a trendsetter, but back in 2020, they took a bold step by becoming one of the first major retailers to commit to the 15 Percent Pledge. 

They started with just 7 Black-owned b...

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Best Lingerie in the Game: How Did Valentina Voight Do It? marketing

How did Valentina Voight build Voight by Valentina into the successful brand it is today? Starting with just $500 during a global pandemic, Valentina Voight turned her vision into a multimillion-dolla...

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Top 10 Marketing Communities to join to Advance Your Career marketing

Marketing communities are groups of individuals who share a common interest in learning about the marketing industry or building a career in marketing.

These communities serve as valuable resources, ...

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Greenwashing Marketing: How to Spot the Growing Issue that No One Actually Talks About marketing
 

You’re running low on your favorite coffee, so you head to the store to pick up more. As you browse the shelves, one label catches your eye—“eco-friendly.”

Excited about making a susta

...
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Marketing Fundamentals: 3 Proven Factors to Drive Traffic on Social Media Today marketing

Social media has made an impact on the way people interact today. Studies from Broadb and Search and many others have shown the growth and importance of social media. 

With so many businesses competi...

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