How did Valentina Voight build Voight by Valentina into the successful brand it is today? Starting with just $500 during a global pandemic, Valentina Voight turned her vision into a...

Marketing communities are groups of individuals who share a common interest in learning about the marketing industry or building a career in marketing.

These communities serve as valuable...

Social media has made an impact on the way people interact today. Studies from Broadb and Search and many others have shown the growth and importance of social media. 

With so many businesses...

Formula 1 isn’t just burning rubber on the track.

It’s blazing trails in the world of marketing! Once just a motorsport for die-hard fans, F1 shifted gears and became a global...

Since Rare Beauty was launched in September of 2020 by Actor and Popstar Selena Gomez, it has continuously had consumers eager for their products. Locking all eyes on Selena Gomez...

Inclusive beauty has become a driving force in reshaping beauty standards in recent years, with brands increasingly embracing diversity in all its forms.

As Generation Z pushes for greater...

Let’s be real—fitness marketing isn’t always as exciting as brands think it is.

There’s only so many times we can watch someone sprint on a treadmill, chug a protein shake,...

Makeup marketing has become a  massive part of today’s pop culture, and it’s all because of our favorite Influencers. You know who I’m talking about—think of a beauty...

Small business owner wear sooooo many hats.

They’re the  CEO, Customer Service, Social Media Manager, Photographer and so much more. Kudos to them for doing it all! We love to see a...

What happened to Coach?

One minute Coach was the pinnacle of affordable luxury, sported on the arms of some of the hottest stars in the early 2000s, to falling from fashion grace and losing the...

If there is one advert never to skip while watching a YouTube video, it’s an ELF advert! The E.l.f marketing department has mastered the art of advertising their products to the point where...