A slicked-back bun, gold hoops, and a swipe of your favorite lip oil—this is the foundation of the popular Clean Girl Aesthetic trending on TikTok.

But what sets the Clean Girl Aesthetic...

Let’s be real—fitness marketing isn’t always as exciting as brands think it is.

There’s only so many times we can watch someone sprint on a treadmill, chug a protein shake,...

Is the beauty industry still about the products, or is it just as much about the personalities behind the brands?

The beauty industry is constantly changing, with new trends and players reshaping...

Feeling lost after graduation? 

Ready to take your next big step but struggling to stay motivated and productive? 

Whether you are waiting for a job offer, taking a gap year, or...

We’ve all seen celebrities quaking at the Alo gym. Honestly, we all do feel some jealousy about not being able to work out with them.

What if we were to tell you this was all part of an Alo...

Podcasts are a great way to hear from experts in your industry, when looking for new knowledge or tips, podcasts are a great place to look! Whether You’re New to Marketing or an...

We know you’ve most likely come across those creators on social media that always seem to know the best products, give the best tips, go to most incredible places or even just know how to...

We live in a fast-paced world. Imagine navigating your professional career while tending to your family's needs.

You also have to nurture relationships and find time for self-care. It’s a...

When you think of cosmetic marketing in 2023, do you still think of the perfect porcelain skin models with pouty ruby red lips?

Or do you picture the diverse range that brands now market to the...

These trends are all the buzz and worth trying according to the fashion experts.

As always fashion is subjective and should have your personal touch to it. Fashion is an opportunity to step...

As the year comes to an end, there have been many Tiktok Makeup Trends that have gone viral, many of which have a lot of people have tried on themselves or felt influenced to give a try.

And...