Do you have a TikTok account? Are you a makeup lover? Do you often find yourself influenced to buy the latest beauty products? If you answered yes, chances are you follow Alix Earle on social media.

But what is it about Alix Earle that has people so obsessed? Let’s break it down.

At just 22 years old, Alix Earle has taken the internet by storm, primarily through her viral “Get Ready With Me” videos.

As a senior marketing student at the University of Miami, Alix Earle has mastered the art of creating content that resonates with her audience. Whether it’s beauty tips, makeup tutorials, or lifestyle advice, Alix Earle has a way of engaging her followers that’s made her a major influencer in the beauty space.

Her authentic, relatable style and honest product reviews have turned Alix Earle into a household name for anyone interested in makeup and beauty trends. With millions of followers across platforms, it's no wonder people can’t get enough of Alix Earle.

Currently, Alix Earle has 4 million followers on TikTok and 1.8 million on Instagram. In just a month, Alix gained over 2 million followers on TikTok according to Yahoo.com.

Her extroverted & genuine personality made the internet fall in love with her. Alix talks about topics most influencers do not, such as: her Accutane experience, her struggle with acne, cosmetic procedures and anxiety. 

By doing this, she makes her followers feel connected to her. It feels as though you’re on facetime with Alix while she gets ready. 

Products Alix Sold out

Have you ever wondered why popular beauty products like white eyeliner, Tarte Shape Tape concealer, Fit Me Maybelline concealer, Charlotte Tilbury Lip Cheat Liner, Too Faced Better Than Sex Waterproof Mascara, Rare Beauty Soft Pinch Liquid Blush, or Drunk Elephant D-Bronzi Anti-Pollution Sunshine Drops are constantly out of stock?

The answer is simple: Alix Earle.

As one of the most influential beauty influencers today, Alix Earle has the power to make any product she features go viral. Whether it's through her makeup tutorials or "Get Ready With Me" videos, Alix Earle’s product recommendations often lead to sell-outs, as her massive following rushes to grab the latest items she swears by.

It’s no surprise that products like these are flying off the shelves, thanks to Alix Earle’s trusted influence in the beauty world.

Not only has she sold out makeup products, but also most of the items linked on her Amazon Storefront. If Alix Earle uses a product, everyone wants it.

Alix and MLB Viral Breakup

Alix Earle is known for being open and authentic with her followers, and she certainly didn’t hold back when it came to her breakup with MLB player Tyler Wade.

The split shook the internet, especially when Alix revealed that her ex-boyfriend never posted about her on social media, a detail that caught everyone’s attention.

True to her savvy marketing skills, Alix Earle strategically shared just enough about the situation to keep her audience engaged, without revealing everything. In a recent TikTok Live, Alix Earle teased that she would "spill the beans" and discuss the details of her breakup in depth on the Call Her Daddy podcast with host Alex Cooper.

This move not only created buzz but also further cemented Alix Earle’s influence in the digital space, as fans eagerly await her full story.

By combining her personal life with her marketing expertise, Alix Earle continues to captivate her audience, showing that she knows how to turn every moment into a social media moment.

Her breakup went so viral that it even made it to ESPN. Stated in a Santa segment, “Santa, the big guy was everywhere. The only human or large elf or otherwise getting more recognition this week than Alix Earle.” 

Then the two hosts went on to say, “Did you hear she broke up with her boyfriend cause he wouldn’t post her on Insta?”

Funny enough, they didn’t bring up the fact her ex-boyfriend is a MLB player or even say his name!

Brands Alix has worked with

As the world caught on to how influential Alix Earle is, brands did too. Alix has worked with White Fox Boutique, Revolve, Rare Beauty, Rhode Skin, Tarte, Too Faced, Fashion Nova, Pretty Little Thing, Frankies Bikinis and many more well known brands. 

This is also not limited to just beauty and fashion, alcohol companies such as Budlight, Hampton Water, and Casa Del Sol have even reached out to her.

Alix has had amazing business opportunities that she probably has only dreamt about! Her most recent opportunity was to travel internationally to Dubai with Tarte for one of their “Trippin With Tarte” events.

A-List Celebrities Alix Has Met

Alix has had the internet buzzing with all of the A-List celebrities she has been able to meet. To name a few, she has met Hailey Bieber, Selena Gomez and was invited to Miley Cyrus & Dolly Parton’s NYE party. Click here to see photos of Alix and Hailey at the OBB Studios Launch Party!

Not only has Alix won over the world with her personality, but her heart as well. Alix has done multiple giveaways to her followers and loves to give back to the community. 

Alix Gives Back To Her Community

She has gifted her followers with items such as a Dyson Hair Wrap or items she uses in her everyday makeup routine. Alix has also been able to connect creators to causes who give back.

She was able to connect creator @RemiBader on Instagram to a cause “Gray For Glioblastoma” and Remi was able to send a huge box of donations because of Alix’s connection.

Her followers have even picked up on her video style. They are now posting videos of their own inspired by Alix. Some even quote in their videos, “What Would Alix Do?”

You’d think that’s where it stops? No. Creators are even looking into what she eats in a day. Social media star Trisha Paytas even went as far as ordering what Alix ordered at the LA based grocery store Erewhon.

She posted a video on TikTok reviewing the food as well. 

In Alix’s original TikTok of her Erewhon order, she was wearing a sweat set from the well known brand The Mayfair Group.

This brand has been worn by many famous people such as: Hailey Bieber, Justin Bieber and Sydney Sweeney. The Mayfair Group reposted Alix in their clothes to all of their social media pages. 

News media outlets such as People Magazine, Seventeen Magazine and E News have been covering stories on Alix.

From discussing what her sorority recruitment experience was like, to topics like what cosmetic procedures she has had done. 

Alix’s Trip to Dubai with Tarte Cosmetics 

E News even went as far as to write an article about her Dubai trip with Tarte. They covered every part of her trip down to what she wore to the airport.

Lindsay Weinberg stated, “For the airport, she chose a baby blue track suit to embrace “y2k vibes” before heading to the lounge, where she filled up on broccoli cheddar soup.” You can read more about her trip to Dubai here.

What’s next for Alix Earle? Nobody knows, the world is her oyster. 

✍️ Written by Ashley Spalding