How to Make a Marketing Portfolio Website (with Examples)

personal brand Oct 24, 2024

At its core, how to make a marketing portfolio involves compiling your best work to showcase your qualifications, training, and experience. For aspiring marketing professionals, a digital marketing portfolio can effectively demonstrate to employers that, despite limited experience, you are capable of performing at a high level.

While every applicant typically has a resume, not everyone takes the initiative to create a marketing portfolio. This is where you can stand out!

Here’s everything you need to know about how to make a marketing portfolio, even if you don’t have a wealth of experience yet. We’ve also included inspiring examples of marketing portfolios created by Sky Accelerator graduates to guide you in your own portfolio development.

Step 1: Choose a Platform to Build Your Marketing Portfolio

Our favorites from least expensive to most include Wordpress, Wix, and Squarespace.

These are our favorites because they only cost from $0-$25 per month and are easy to learn how to use.

Don't be afraid to try them all with a free trial to see which one you like the best.

Step 2: Choose a Layout

In marketing, the way you choose to design your portfolio matters. It's the first impression employers will get and you want to make it a good one.

Opt for something simple, modern and visual. Your homepage shouldn't have much text.

Look for a layout that also has clear navigation so it's easy for people to browse and engage with your site.

Step 3: Add pages

At the bare minimum, we recommend you include a home, about, and projects page to your marketing portfolio.

Those are the essentials to any website portfolio We've also included a list of other types of pages you can add to your marketing portfolio to get your creative gears turning:

Home Page:

Overview of the contents of your portfolio. You may include:

Highlights from your career and persona life
Photo of yourself
Testimonials

About Page:

Personal info about you. You may include:

Photos of yourself
Personal details about your interests
Links to your Spotify playlists or social media accounts
Brief bio about who you are
Contact information such as email, phone, and LinkedIn
Link to your resume

Projects Page:

Example work from your past jobs. You may include:

Examples of previous projects segmented by company
Photos and screenshots of results from those projects

Blog:

Write what you're passionate about. You may include:

Articles about trending marketing topics to demonstrate your industry knowledge
Articles about brands you love to demonstrate your passion
Articles analyzing marketing campaigns to demonstrate your work abilities

If you don't have a ton of experience to put on your marketing portfolio, creating a blog is a great way to show your passion and talent for marketing.

Good marketers are first and foremost good writers and employers will appreciate you taking the initiative to create your own blog.

Mood Board:

Show off your style. You may include:

Video mood board wit pictures, video, and music
Collage mood board that you create in Canva or Adobe Photoshop
Embed a Pinterest board

Sample Work:

Personal projects that showcase your skills. You may include:

Graphic designs, photos, or videos you created for fun
Create content for brands as if you were their social media or content manager
Do projects for brands you would imagine doing in a marketing coordinator role

This is another great way to showcase your talent in the absence of real-world experience. Do "pretend" projects for real companies to demonstrate how you would operate in an entry-level marketing role.

Step 4: Get Creative

Your marketing portfolio is your chance to differentiate yourself from large applicant pools. Take risks, get creative, and add personal touches that highlight what's unique about you. Here are two examples from Sky Accelerator graduates:

https://hirahassan.com/
https://sydfishback.com/

Conclusion

Creating your own marketing portfolio from scratch requires effort, but it can significantly boost your career in the long run.

Learning how to make a marketing portfolio that is authentically yours is key; don’t hesitate to showcase your unique style, passions, and what sets you apart from others in the field.

Now that you understand how to make a marketing portfolio, we’d love to hear about your progress and how it turns out! Embrace the process and let your individuality shine through your portfolio.